Privacy policy

Tarte, Inc. (“Tarte”, “we”, “us” or “our”) operates the website https://www.tressora.us and related digital platforms (collectively, the “Sites”). These Terms and Conditions govern all access, browsing, account registration, and product orders placed via our Sites. By accessing, using or purchasing goods on our Sites, you confirm that you have read, understood and fully agree to these Terms, together with our Privacy Policy and Return & Refund Policy. If you do not accept these terms, you must discontinue use of our website immediately.

1. Information We Collect

Personal Information you actively provide:

Full name, billing & shipping address, email address, phone number
Payment details (credit/debit card, e-gift card information; payment credentials are processed by secure third-party payment processors)
Account registration data, VIP loyalty program information, order history
Messages you send to customer service, survey responses, contest entries
Social media profile information when you connect or interact with Tarte official accounts.

Automatically collected data:

IP address, device type, browser information, operating system
Website browsing records, clicked links, viewed products, session duration
Cookies, web beacons, pixel tags and similar tracking technologies to analyze traffic, personalize shopping experience and deliver targeted marketing.

2. How We Use Your Information

We use collected information for the following purposes:

Process orders, arrange shipping, handle returns, refunds and customer support
Create and manage your user account and tarte™ VIP membership
Verify identity and prevent fraudulent transactions
Send order updates, shipping notifications and service-related alerts
Deliver marketing emails, SMS promotions, new product launches and exclusive offers (you may opt out of marketing communications at any time)
Improve website functions, product assortment and customer experience
Conduct internal analytics, market research and website performance testing
Comply with legal obligations, respond to official legal requests and protect our legal rights.

3. Sharing of Your Personal Information

We do not sell your personal data to third parties for commercial purposes. We may share information only in limited situations:

Authorized service providers: logistics carriers, payment processors, IT hosting partners, marketing agencies and fraud prevention vendors who are contractually required to protect your data.
Business transfer: In the event of merger, acquisition, asset sale or company restructuring, customer information may be transferred as part of business assets.
Legal requirements: When required by law, court order, government investigation, or necessary to protect Tarte, customers or public safety.
With your explicit consent: When you authorize us to share your data.

We are not responsible for data practices of external linked websites and third-party social platforms. Please review their separate privacy policies.

4. Cookies & Tracking Technologies

We utilize cookies and tracking tools. You can adjust your browser settings to reject cookies; however, disabling cookies may limit website functionality, prevent full checkout experience and personalized recommendations.

5. Data Security

We implement administrative, technical and physical security safeguards to protect personal information against unauthorized access, loss, alteration or disclosure. No online transmission or electronic storage can guarantee absolute security, and we cannot eliminate all risk of data breach.

6. Data Retention

We retain your personal information only as long as necessary to fulfill collection purposes:

Keep order records for tax, accounting and dispute resolution legal requirements
Maintain account information while your account remains active
After account deletion, we preserve limited data to satisfy legal compliance obligations.

7. Your Privacy Rights

Access & Correction: Request a copy of stored personal data, or ask us to update inaccurate information via squad@tressora.us.
Deletion Request: Submit requests to erase your personal data subject to applicable law.
Opt-out Marketing: Unsubscribe from promotional emails by clicking the unsubscribe link inside marketing emails. To stop SMS offers, follow instructions in text alerts.
Data Portability: Where applicable under local law, request transfer of your data in machine-readable format.

For EU, EEA, UK and California residents, additional statutory data rights apply in accordance with GDPR and CCPA.

8. International Data Transfers

Your information may be transferred and processed outside your resident country, including servers located in the United States. We ensure adequate data protection standards are applied for cross-border transfers as required by law.

9. Policy Updates

We may revise this Privacy Policy occasionally. Updates will be published on this page with a revised last updated date. Continued use of our Sites after changes take effect constitutes acceptance of the revised policy.